[ Product Leader · Istanbul ]

I build
products
people actually
use.

15+ years across SaaS, adtech, proptech, mobile and web. Co-founded, shipped from zero, merged platforms, led teams across markets. Now working at the intersection of product craft and AI.

01
Product since 2009.
Not a pivot, not a career change. 15 years of B2B and B2C product across SaaS, adtech, proptech, ecommerce, web and mobile apps, and AI.
02
Built, merged, launched.
Co-founded a startup from scratch. Led a cross-border platform merger. Shipped web product across 200+ markets.
03
AI changes how I work.
Not a productivity add-on. Embedded in how I research, prototype, and make decisions. A genuine shift in practice.
11 roles · 2009 – present
Jul 2026 – Present
FD Product
Luron AI
Jan 2024 – Apr 2026
Web Product Lead
Roamless
Led web product end-to-end: full checkout redesign, CMS overhaul, and go-to-market execution for multiple new product lines across 200+ markets. Significant uplift in traffic and online revenue within 12 months.
May 2023 – Dec 2024
Product Lead, Spain & Portugal
Tiko
Led end-to-end acquisition and integration of Housell.com into Tiko.es – CMS, backend, Salesforce CRM, marketing funnels, website, and mobile app. Launched Flex Commission System, reducing finance ops time by 40%.
Sep 2022 – May 2023
Senior Product Manager
Enhance Ventures
Defined and launched MVPs for VC-backed ventures in HRTech and FinTech. Prioritized roadmaps using opportunity sizing and JTBD discovery frameworks.
Dec 2020 – Mar 2022
Product Marketing Manager
Pointr
Owned lifecycle communications for indoor navigation B2B SaaS. Reduced support tickets 25% by revamping onboarding and help content.
May 2018 – Apr 2020
Product Marketing Manager
Sojern · Adphorus
GTM and enablement lead for Facebook & Instagram travel adtech suite (official Meta Marketing Partner). Localized strategy across EU/MEA markets.
Oct 2016 – Apr 2018
Product Manager
Chippin · Koç Holding / TANI
Full product lifecycle across customer loyalty platforms. Managed analytics, prioritization, and external vendor relationships.
Nov 2013 – Dec 2016
Co-Founder & Product Manager
Moofio
Built from scratch. 25K+ users in 4 months, 60+ media features including Hürriyet, Milliyet, and Webrazzi. Zero paid acquisition.
May 2013 – Dec 2013
Product Manager
Mavi
Co-created new e-commerce roadmap via competitive and analytics audits. Collaborated with Berlin-based Hybris team on backend improvements.
Mar 2010 – May 2013
Product Manager
Hürriyet Internet Group · Boomads
Built Turkey's first blog ad platform with 19K+ registered creators. Partnered with global brands including Coca-Cola, Sony, Microsoft, and P&G.
Sep 2009 – May 2010
Product Specialist
Voiyk
Part of the founding team. Built e-stores inside Facebook before Shopify existed.
side projects · 2026
TierPeek preview
TierPeekBeta · Early Access
AI · Pricing Intelligence
AI-native competitor pricing intelligence tool. Automated daily snapshots of competitor pricing pages, AI-generated change summaries, and Slack alerts. Designed, built, and shipped end-to-end.
ObserverAI preview
ObserverAIBeta · Early Access
AI · Customer Feedback
AI-native customer feedback aggregation for cafes, restaurants, and retailers. Monitors Google, Getir, Yemeksepeti, and POS systems. Surfaces actionable insights via WhatsApp.
Efe Demirbag

I have been building digital products for 15 years across adtech, SaaS, proptech, ecommerce, and mobile. I have co-founded a company, shipped products from zero, merged platforms across countries, and led teams without a playbook.

I am at my best in environments where ownership is real and ambiguity is the default. I do not wait for a spec. I write the spec, question the spec, and sometimes throw out the spec because I talked to a user and everything changed.

I use AI as a genuine operating layer in my work, not a shortcut. Claude for strategy and research, Cursor and Lovable for rapid prototyping. It changed what I do myself, not just how fast I do it.

Based in Istanbul. Open to on-site, hybrid, and remote opportunities.

Outside of work: 25 years behind a drum kit. Slay the Spire and Balatro on my phone, Ghost Recon and Dying Light on PS5. I share my home with two cats and a dog –all adopted, animals have always been part of my life.